Rhythm Of Our Roots®

Client ︎ UW BASE; University Of Waterloo

We transformed a local office space set in a retired distillery into a concert venue. Bringing together local talent, students and the greater Waterloo community in a celebration of Black Excellence.

We closed out Black History Month with a double sold-out event featuring a jam session with Reharm and multiple preformers. Curated local artists took to the stage for a line up of thought provoking, inspirtational and head bopping preformances.

Shopify provided us with a dope venue where it all came to life.

I ideated the creative direction, the flow of the show and was one of the MCs!

We worked with a local resturant to provide food and curated talent to match the vibe of the show.

Designed the posters, social media assets all inspired by the theme of “our roots” through iconography and imagery.